PARTY IN PINK™


July 07, 2014

In 2010 Zumba launched the Party in Pink™ charity campaign in the fight against breast cancer. The “Party in Pink™” campaign is part of Zumba’s fundraising arm, “Zumba® Love: Movin’ for Charity,” which advances global charitable causes by celebrating the joy of giving through dance, fitness, friendship and love. Since its inception, Zumba Love has raised more than $7 million for charities, including Komen ® and its global nonprofit partners; the American Heart Association®; the Muscular Dystrophy Association’s “Augie’s Quest”; and more.

 

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