LED Sense is a highly interactive website aimed to promote the company’s services to LED ligh-ting designers and consultants. The target audience are architects, designers and artists who lead lighting design for small-scale artistic installations, special events and large-scale architectural projects. Therefore the site has to be appealing to this highly creative audience with a balan- ce of aesthetics and functionality. In order to achieve this, the cen- tral idea is based on user interaction to “light the page”. Whenever the user rolls over the home page the graphic elements (diamond-shaped) light in different colors, while some expand to show con- tent and others to serve as the entry point to the content sections of the site.